OWAY Hcolor new formulations
We are now starting to see the new and improved Hcolor formulations coming through.
What’s new?
Only the pigments have changed and all of the other ingredients have remained the same, maintaining OWAY’s position as a cleaner colour. With this update you will notice:
cooler naturals and ashes
coppers will have less red tone and be more reflective of their colour swatch
improved coverage on grey hair
How do I know if I have the old or new formulation?
We’ve become aware that some of you may have already received some of these new colours. The good news is there is a way to tell. The only way you will be able to differentiate the new Hcolor formulations from the old one’s is the batch numbers. You will find the batch number on the end of the box and on the end of the tube.
New Formula batch numbers
5.0 Natural Light Brown
#212020261
5.01 Ash-Natural, Light Brown
#212640346
5.1 Ash, Light Brown
#212980362
6.0 Natural Dark Blonde
#212670334
#212670333
6.01 Ash-Natural Dark Blonde
#212710345
6.1 Ash Dark Blonde
#212710342
7.0 Natural Blonde
#212670332
7.01 Ash-Natural Blonde
#212720344
7.1 Ash Blonde
#212980361
7.43 Copper Golden Blonde
#212960406
7.44 Deep Coppery Blonde
#211080359
8.0 Natural Light Blonde
#212660331
8.01 Ash Natural Light Blonde
#212020262
8.1 Ash Light Blonde
#212710341
9.0 Natural Very Light Blonde
#212660330
9.01 Ash-Natural Very Light Blonde
#212980359
9.1 Ash Very Light Blonde
#212980360
9.43 Copper Golden Light Blonde
#211120370
10.1 Ash Extra Light Blonde
#212650351
From now on, all New Formula colour tubes will have a pink sticker.
Placing Hcolor orders
You can now order NEW or OLD formulas through the Salon Portal.
FAQS
How can I identify which formula is currently in my salon?
Batch numbers are now included in product descriptions on the Salon Portal. If you have a batch number that is not listed, you have the OLD formula.
Which formula will I receive when I place my order through my rep or HQ?
If you do not specify which formula you would like, you will receive OLD formula until it has run out.
Why would I order some of each formula?
Ordering some NEW formula tubes now will give you time to get familiar with how they perform and seek tech help before fully transitioning.
Is the NEW formula any good?
The new formulas have been tested rigorously in our warehouse the last week and are creating cooler naturals, coppers more true to swatch and better grey coverage. We love them and you will too!