Agricosmetics.

This is the virtuous circle of choices and actions that Oway put in place to improve the well-being of the Earth and its inhabitants, at every stage of the product life cycle.

Agricosmetics is…

Biodynamic farming.

At their Ortoffficina farm located in the Bologna Hills, Oway grows, harvests and distills in the healthiest and cleanest way to obtain pure, ultra-effective essentials oils, hydrolates and extracts that become active ingredients in their unique formulas.

Eco-friendly packaging.

All Oway formulas are packaged in glass and aluminium which are protective and completely recyclable. It’s important to eliminate all plastic and unnecessary packaging that damages the environment.

Renewable energy.

Oway works to reduce their environmental footprint by harnessing the power of the sun to run its facilities.

Green Chemistry.

Oway demonstrates that it is possible to obtain excellent product without using aggressive and toxic chemical substances. Their deep knowledge of plants and their secrets has led to unique formulas combining quality and effectiveness.

Fair Trade & Cruelty-free.

Where Oway cannot grow their own ingredients, they collaborate with international fair trade purchasing networks. Fair Trade purchasing guarantees farmers a fair return and dignified work conditions.

PETA (People for the Ethical Treatment of Animals) is the largest world organisation for the protection of animal rights who have always been at the forefront in the fight against vivisection, experimentation and other brutal treatments of animals. Oway is proud to have this certification.

Positive & healthy lifestyle.

Their goal is to promote and inspire a healthy and positive way of life at the company, in the salon and in daily life. Oway staff drive electric cars, attend yoga and meditation classes and shop locally. Today, there is a global tribe of professionals, consumers and other individuals linked by the choice of healthy, effective and quality products and a responsible and sustainable lifestyle.

Conscious consumption.

Oway believes that it is better to surround ourselves with a few products and objects that are sustainable and of high quality, rather than pursuing continuous, compulsive and excessive consumption. Consume less, consume better.

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Everything you need to get started with oway.

Oway (Organic Way) is the world’s first professional hair colour, care and styling line with biodynamic, organic and fair trade ingredients.